Address
Ballarat, Victoria, Australia
Store Hours
24 x 7, and 365.

The higher the nutrient density, the more delcious, nutritious.
After all, you are what you eat, aren't you? Why not eat well, feel better and live longer?
Named after a German scientist 200 years ago, a Dr Brix, it was calibrated to read jiuces, liquds, saps, etc.densities between 0 and 32 degrees of refraction, covering about 90% of fresh produce. And has been used by Food Authorities and Food Scientist since as the best measure of produce quality.
The NutriMeter(TM) was first named by our customers to our fresh produce store in Trentham, Victoria, Au in 2010, who preferred the name Nutrimeter (because that's what it does) to BRIX, which made no sense to them. Also a Coffee shop of that name was just down the road. (BRIX meters are used extensively in barista training courses to ensure consistency in the various coffee densities).
BRIX meters and our Nutrimeters (TM) are calibrated to Zero using pure water, and has Automatic Temperature Control (ATC) to auto-adjust settings to 20 C for accurate, consistent measurement.
NutriMeter I includes phial of pure water for accurate calibration, globally accepted Dr Carey Reams' Ratings Chart for 50 fruit and veggies, with 'poor', 'average', 'good' and 'excellent' ratings (as per the BRIX scale) , and has been the best objective measure of food quality for past 200 years according to food scientists and Health Authorities.
Used by FSANZ (Food Standards Australia & New Zealand) in calculating the nutrient intake across 51 nutrients, deemed essential for healthy living (the global standard) at the "average" rating for the purposes of calculating the Recommended Nutrient Intake (RNI) .
So if your tomato measures 3 BRIX, (see BRIX Ratings chart below then you need to halve your RNI Recommended Nutrient Intake*), as the "average" Rating for a tomate is 6.
* The National Health and Medical Research Council (NHMRC) of ANZ also use the 51 essential nutrients in balancing your Recommended Nutrient Intake based on age, sex, height, weight and physical activity.
So if your tomato measures 3 BRIX (the typical tasteless supermarket tomato 2010 -2022) , then you need to halve your RNI Recommended Nutrient Intake*), as the "average" Rating for a tomato is 6. If you grow one in he the right soil for a tomato. pick at the top of its ripeness curve and eaten fresh, then it may well measure 12 BRIX of "Excellent" and it's Nutrient Intake or Food Value doubled for RNI purposes.
We are passionate about healthy eating that makes you feel better and live longer!
Traditionally, taste has been the way our body tells us what it wants, what it needs to feel good. "Good" food can also be defined as how you feel an hour after eating.
But, in most cases, you cannot taste an item or produce or food until you have bought it. NutriMeter now offer a new, novel, unique and useful way to find, buy and/or sell 'good" food based on taste and nutrient density.
We were the first in the world to introduce nutrient density indices (NDI) in-store at our "Fresh Produce and Organics" outlet in Trentham, Victoria. Wholefoods in the USA made that claim a year later in 2011.
But the best use is on-line finding, buying and selling of fresh produce, including eggs and other produce. Farmers (who have used refractometers, like the NutriMeter I for past 60 years) can rate their produce as 'poor', 'average', 'good' or 'excellent', and price it accordingly.
Consumers can then check with a NutriMeter that what they are getting what they paid for. And it's an 'objective' measure, no arguments about it.
Ad the best way to use NutriMeters (or similar) is using FindGoodFood websites or apps (another first in the world). They even provide comparative 'ratings' for over 500 produce items (incl. varieties) available in Australia.
Joan Doe,
store owner
We went "Beyond Organics" (chem-free, permaculture) some 20 years ago, by focusing attention on improving soil nutrient density naturally.
And we proved, beyond doubt, that superior nutrient density produce could command premium prices. For example, our 'free range' eggs, at 500 birds per hectare, ate half their feed naturally, from all the worms, insects, etc. that live in or on 'good' soil. They measured 16-20 degrees of refraction or NDI, double that of similar 'free range eggs', at 10 000 birds per hectare (Govt. legislation).
Not only do we have a passion for healthy soil, but also for healthy guts and other essential bodily functions. I had Hep A as a kid, which badly damaged my liver and hit me badly at age 60, when slowing down and not getting enough exercise to naturally detox the liver.
So, built my own Nutritional Information System, NutriBalance, in 2007 as I could not find any in the world at the time which covered the other 'essential' 30 health nutrients, minerals, vitamins, etc. I was not interested in the 'legal' 7, esp. fats, salts and sugars, as I did not have an obesity problem.
Fortunately I am also a 'teco' inventor, highly skilled in optimizing food and beverage supply and value chains, and in solving 'puzzles' which no one else could solve. Watch this space for NutriBalance IV!
Store Hours
24 x 7, and 365.